I am Digital - A Nike criou uma campanha "They Keep You Alive" para promover o famoso Nike Air Max, com diversos anúncios fazendo uma alusão entre o tênis e o pulmão,
![Zoé Martz on Twitter: "They Keep You Alive - Illustration for Nike Air Max /by Anton Burmistrov, 2012 #advertising https://t.co/ZC0fBcJ3jR" / Twitter Zoé Martz on Twitter: "They Keep You Alive - Illustration for Nike Air Max /by Anton Burmistrov, 2012 #advertising https://t.co/ZC0fBcJ3jR" / Twitter](https://pbs.twimg.com/media/CSKkPpwXIAABvU2.jpg)
Zoé Martz on Twitter: "They Keep You Alive - Illustration for Nike Air Max /by Anton Burmistrov, 2012 #advertising https://t.co/ZC0fBcJ3jR" / Twitter
![Zoé Martz on Twitter: "They Keep You Alive - Illustration for Nike Air Max /by Anton Burmistrov, 2012 #advertising https://t.co/ZC0fBcJ3jR" / Twitter Zoé Martz on Twitter: "They Keep You Alive - Illustration for Nike Air Max /by Anton Burmistrov, 2012 #advertising https://t.co/ZC0fBcJ3jR" / Twitter](https://pbs.twimg.com/media/CSKkPp9XAAAvYK8.jpg)