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PDF) The power of social media storytelling in destination branding | Caroline Scarles - Academia.edu
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PDF) The power of social media storytelling in destination branding | Niels Frederik Lund and Scott Cohen - Academia.edu
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The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy - ScienceDirect
Examining the role of social media-based destination brand community in evoking tourists' emotions and intention to co-create and visit | Emerald Insight
Bournemouth University Research Online [BURO] - The power of social media storytelling in destination branding.
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