Mattel revamps its Barbie marketing strategy to empower girls through play - Kill Screen - Previously
Marketing Plan – Hello Barbie Online
Marketing strategy mattel inc.
Barbie' movie poster draws excitement, getting Gen Z to drink milk and more - PR Daily
Barbie® Celebrates International Women's Day with Global Campaign to Inspire the Next Generation of Female Leaders | Business Wire
Grilled movie hotdogs vs. cinematic pork butts: the marketing strategy contrasts of 'Crater' and 'Barbie' show that all we want is nostalgia food | We'll Fix It In Post
This Barbie is impressed: Personalised selfies make marketing campaign a hit